Digital Communication & Media/PR
Media & PR and digital communication that keep a brand’s story consistent across press, broadcast and online channels.
Overview
Media & PR and Digital Communication are two of the seven capabilities Onset lists as its strength. Together they keep a brand’s story consistent across the press, broadcast and online channels.
This work connects with our ATL division (public relations and branding) and our Visual Communication studio (graphics, audio and video).
What’s included
Media & PR
Media relations and public relations — getting your story to journalists and the public, and managing how it is told.
Public Relations
Planning communication with the media and the public around launches, events and announcements.
Digital Communication
Communicating with your audience through digital channels, with content produced by our Visual Communication studio.
How we work
- Step 1
Brief
We start with your objectives, audience, regions, dates and budget, and agree what success looks like.
- Step 2
Concept
We develop the idea, the plan and the costing for your review and sign-off.
- Step 3
Production
Creative, sets, materials, equipment and people are prepared and checked before anything goes live.
- Step 4
Execution
Our team delivers on the ground, on stage or on air — in Dar es Salaam, across the regions or in Zanzibar.
- Step 5
Report
You receive a wrap-up of what was delivered, with photos and the details you need for your records.
Event photography
Digital & PR: questions
What does Digital Communication & Media/PR cover?
Media & PR, public relations and digital communication — two of the seven capabilities in Onset’s profile.
Can PR support an event or launch?
Yes. Public relations can run alongside our events and activations so the event is supported in the media.
Who produces the content?
Our Visual Communication & Branding division produces still graphics, audio, motion pictures and videography.
Do you work outside Dar es Salaam?
Yes. Onset Group started in Arusha, moved its headquarters to Dar es Salaam in 2015 and now works nationwide — Zanzibar included.
How do I get a quote?
Send us a brief through the quote form, call +255 767 266 018 or +255 655 198 600, or email info@onsetgroup.co.tz. Tell us the objective, dates, regions and budget range, and we will come back with a plan and a costing.
Related services
- ATL — Above the LineMass-media campaigns that build brand awareness — public relations, branding, radio, newspapers, billboards and TV commercials.
- Visual Communication & BrandingStill graphics, audio production, motion pictures and videography that give campaigns and events their look and sound.
- Events Management & Experiential MarketingCorporate conferences, launches, gatherings and brand experiences — planned, designed and delivered with our own stages, sound, backline, lights and vehicles.
Let’s talk about your Digital & PR brief.
Tell us the date, the region and the audience — we’ll come back with a plan and a quote.