Four divisions and a platform, one destination.
Above-the-line campaigns, below-the-line activations, human resource management and visual communication — plus FIELDForce, our field force automation platform.
Tap a division to see everything it covers.
Services
ATL
ATL — Above the Line
Mass-media campaigns that build brand awareness — public relations, branding, radio, newspapers, billboards and TV commercials.
- Public Relations
- Branding
- Radio
- Newspapers
- Billboards
- TV Commercials (TVC)
Every service, standalone
- ATL — Above the LineMass-media campaigns that build brand awareness — public relations, branding, radio, newspapers, billboards and TV commercials.6 services
- BTL — Below the LineDirect, on-the-ground marketing that puts brands in front of customers — activations, roadshows, promotions, field sales and outlet branding.9 services
- Events Management & Experiential MarketingCorporate conferences, launches, gatherings and brand experiences — planned, designed and delivered with our own stages, sound, backline, lights and vehicles.4 services
- Human Resource ManagementRecruitment, payroll management and HR support services for organisations that want their people processes handled professionally.19 services
- Visual Communication & BrandingStill graphics, audio production, motion pictures and videography that give campaigns and events their look and sound.4 services
- Digital Communication & Media/PRMedia & PR and digital communication that keep a brand’s story consistent across press, broadcast and online channels.3 services
- FIELDForce — Field Force AutomationA mobile and web platform that lets trade marketers, sales and field force teams take orders and deliver clean nett invoices in-trade, every time.6 services
How every engagement runs
The same five steps, whether it is a billboard campaign, a roadshow or a payroll take-over.
- Step 1
Brief
We start with your objectives, audience, regions, dates and budget, and agree what success looks like.
- Step 2
Concept
We develop the idea, the plan and the costing for your review and sign-off.
- Step 3
Production
Creative, sets, materials, equipment and people are prepared and checked before anything goes live.
- Step 4
Execution
Our team delivers on the ground, on stage or on air — in Dar es Salaam, across the regions or in Zanzibar.
- Step 5
Report
You receive a wrap-up of what was delivered, with photos and the details you need for your records.

Most first-time clients have turned into repeat business.
Airtel StepUp · Event photography
Planning a launch, conference, roadshow or activation? Let’s make it happen.
Tell us the date, the region and the audience — we’ll come back with a plan and a quote.

