Onset Group (T) Limited · Events & Marketing · Since 2012
We runCorporate Events, Activations, Media & PR, Branding, People, Sales Force
A business support group delivering ATL, BTL, HR and visual communication services nationwide — Zanzibar included.
Trusted by
One partner for the brand moments, the field teams and the people behind them.
Onset Group is a “Business Support Entity” founded in Arusha in 2012 — now a group of companies with several business lines, each managed by professionals with vast experience in that line. 14 years on, we run events, activations, campaigns and people services for clients across Tanzania, Zanzibar included.
Our journey and capacity- Founded in Arusha · 14 years of delivery
- 2012
- Dar es Salaam headquarters, coverage across Tanzania — Zanzibar included
- Nationwide
- Blue-chip clients across banking, telecom, beverage and energy
- 15
Four divisions and a platform, one destination.
ATL, BTL, Human Resource Management and Visual Communication — plus FIELDForce, our field force automation platform.
Services
ATL
ATL — Above the Line
Mass-media campaigns that build brand awareness — public relations, branding, radio, newspapers, billboards and TV commercials.
- Public Relations
- Branding
- Radio
- Newspapers
- Billboards
- TV Commercials (TVC)
Stages we’ve designed and delivered for Airtel, Vodacom and NMB.
Visualization01 / 05Vodacom · 2025
Sales Conference
- Photo02 / 05
Airtel · 2025–2026
StepUp
Photo03 / 05Airtel · 2025–2026
Iftar Gathering — Celebrating the Spirit of Ramadhan
Visualization04 / 05Airtel · 2025–2026
Powering Seamless Payments
Visualization05 / 05NMB · 2026
Manager Customer Experience Meeting
- See the full portfolioFilter by client, service and year
Why clients come back to Onset
Most first-time clients have turned into repeat business and continue to rely on us. Four things make that possible.
Financial Capability
Sufficient financial stability and the ability to finance high-calibre projects assigned to us.
Performance Record
An outstanding performance record since establishment. Most first-time clients have turned into repeat business and continue to rely on us.
Equipment
Onset owns some of the most vital equipment for activations and events, including sound system sets, backline, stages, vehicles and event lights.
Team
A mix of young professionals matched with those with many years of industry experience — a combination that delivers unmatched, very innovative campaigns.
Our strength lies here
The seven capabilities behind every Onset campaign.
- Event Management
- Media & PR
- Experiential Marketing
- Human Resource Management Services
- Field Force Automation
- Visual Communication
- Digital Communication
FIELDForce: clean orders and nett invoices, in-trade, every time.
A mobile application and web-based field force automation platform that lets Trade Marketers, Sales and Field Force teams interact with customers, create orders and deliver clean nett invoices in-trade every time.
- Have clear visibility of stock availability
- Reduce stock losses or redundancy
- Understand accrued expenses
- Mitigate decreasing margins
- Identify key/problematic customers
- Ensure compliance at every stage
From Arusha in 2012 to nationwide — Zanzibar included.
2012
Founded in Arusha
Onset Group started in Arusha as a sole proprietorship — a “Business Support Entity”.
2015
Headquarters move to Dar es Salaam
Operations went beyond the regions and the head office relocated to Dar es Salaam.
2016
Incorporated as a Limited Company
Registered as Onset Group (T) Limited — Certificate of Incorporation No. 129979.
Today
A Group of Companies, nationwide
Several business lines, each managed by professionals with vast experience, now serving clients nationwide — Zanzibar included.
Trusted by Tanzania’s leading brands
Banks, telcos, beverage makers, energy companies and a diplomatic mission — grouped as they appear in our company profile.
Beverage2
Telecom & Mobile4
Banks & Financial Institutions4
Others5
We own the kit.
Onset owns some of the most vital equipment for activations and events — and invests in the team and resources to run it.
- Sound system sets
- Backline
- Stages
- Vehicles
- Event lights
Insights
All insights
· 2 min read
What field force automation fixes in distribution
When orders, stock and invoices live on paper, margins leak. Here is what changes when field teams work from one mobile and web platform.
· 2 min read
Planning a corporate conference in Tanzania: a practical checklist
From the first brief to the wrap-up report — the decisions that make a sales conference, staff meeting or customer event run smoothly.
· 3 min read
ATL vs BTL: which does your next campaign need?
Above-the-line builds awareness at scale; below-the-line puts your brand in customers’ hands. Here is how to decide — and when to use both.
Planning a launch, conference, roadshow or activation? Let’s make it happen.
Tell us the date, the region and the audience — we’ll come back with a plan and a quote.